Cultural Studies of LEGO: More Than Just Bricks (1st ed. 2019)

By: Rebecca C. Hains and Sharon R. Mazzarella

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Synopsis: This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO’s status as the world’s largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media's cultural messages; creativity with and within LEGO artifacts; and diversity within the franchise, including gender and race representation. The chapters’ in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the children’s popular culture market alike.

Book Quality:: Publisher Quality
ISBN-13:: 9783030326647
Related ISBNs:: 9783030326630
Publisher:: Springer International Publishing
Date of Addition:: 05/31/20
Copyrighted By:: Springer
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Education, Social Studies, Language Arts
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Sharon R. Mazzarella
Edited by:: Rebecca C. Hains