Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers

By: Robert Scoble and Shel Israel

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Synopsis: Scoble and coauthor Israel argue that every business can benefit from smart "naked" blogging, whether the company's a small town plumbing operation or a multinational fashion house. "If you ignore the blogosphere... you won't know what people are saying about you," they write. "You can't learn from them, and they won't come to see you as a sincere human who cares about your business and its reputation." To bolster their argument, Scoble and Israel have assembled an enormous amount of information about blogging: from history and theory to comparisons among countries and industries. They also lay out the dos and don'ts of the medium and include extensive statistics, dozens of case studies and several interviews with famous bloggers.

Book Quality:: Excellent
Book Size:: 251 Pages
ISBN-13:: 9780471747192
Publisher:: N/A
Date of Addition:: 09/12/07
Copyrighted By:: Robert Scoble and Shel Israel
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Computers and Internet, Business and Finance, Communication, Sociology
Submitted By:: jnuttallphd
Proofread By:: Lisa Salinger
Usage Restrictions:: This is a copyrighted book.