Internal Marketing: Directions for Management: Directions For Management
By: and
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- Synopsis
- Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic
- Copyright:
- 2000
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 336 Pages
- ISBN-13:
- 9781134613939
- Related ISBNs:
- 9780415213172, 9780203207352, 9780429229688, 9780415213189
- Publisher:
- Taylor and Francis
- Date of Addition:
- 03/22/21
- Copyrighted By:
- selection and editorial matter, Richard J. Varey and
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Barbara Lewis
- Edited by:
- Richard Varey