Romancing the Market (Routledge Interpretive Marketing Research)
By: and and
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- Synopsis
- Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement.The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.
- Copyright:
- 1998
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781134669721
- Related ISBNs:
- 9780203360729, 9780415184175, 9780415184175, 9780415184182, 9780415184182
- Publisher:
- Taylor and Francis
- Date of Addition:
- 06/10/20
- Copyrighted By:
- Stephen Brown, Bill Clarke, Anne Marie Doherty
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Stephen Brown
- Edited by:
- Bill Clarke
- Edited by:
- Anne Marie Doherty
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- by Stephen Brown
- by Bill Clarke
- by Anne Marie Doherty
- in Nonfiction
- in Business and Finance