Consumer Research: Postcards From the Edge (Consumer Research And Policy Ser.)
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- Synopsis
- Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research
- Copyright:
- 1997
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 424 Pages
- ISBN-13:
- 9781134690022
- Related ISBNs:
- 9780415173179, 9780203981443, 9780415156844
- Publisher:
- Taylor and Francis
- Date of Addition:
- 03/22/21
- Copyrighted By:
- Stephen Brown and Darach Turley
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Grade Levels:
- College Freshman
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Stephen Brown
- Edited by:
- Darach Turley