Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector (Routledge Advances in Management and Business Studies)

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Synopsis
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
Copyright:
1996

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781134758135
Related ISBNs:
9780203025512, 9780415146074, 9780415146074
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Aino Halinen
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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