The Artification of Luxury Fashion Brands: Synergies, Contaminations, and Hybridizations (1st ed. 2020) (Palgrave Studies in Practice: Global Fashion Brand Management)
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- Synopsis
- Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.
- Copyright:
- 2020
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783030261214
- Related ISBNs:
- 9783030261207
- Publisher:
- Springer International Publishing
- Date of Addition:
- 06/19/20
- Copyrighted By:
- Springer
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Art and Architecture, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Marta Massi
- Edited by:
- Alex Turrini
- Foreword by:
- Jean-Noël Kapferer
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- by Marta Massi
- by Alex Turrini
- in Nonfiction
- in Art and Architecture
- in Business and Finance