Hijacking Sustainability

By:

Sign Up Now! Already a Member? Log In
You must be logged into Bookshare to access this title. Learn about membership options, or view our freely available titles.

Synopsis
How the sustainability movement has been co-opted: from ecobranding by Wal-Mart to the “greening” of the American military.The idea of “sustainability” has gone mainstream. Thanks to Prius-driving movie stars, it's even hip. What began as a grassroots movement to promote responsible development has become a bullet point in corporate ecobranding strategies. In Hijacking Sustainability, Adrian Parr describes how this has happened: how the goals of an environmental movement came to be mediated by corporate interests, government, and the military. Parr argues that the more popular sustainable development becomes, the more commodified it becomes; the more mainstream culture embraces the sustainability movement's concern over global warming and poverty, the more “sustainability culture” advances the profit-maximizing values of corporate capitalism. And the more issues of sustainability are aligned with those of national security, the more military values are conflated with the goals of sustainable development.Parr looks closely at five examples of the hijacking of sustainability: corporate image-greening; Hollywood activism; gated communities; the greening of the White House; and the incongruous efforts to achieve a “sustainable” army. Parr then examines key challenges to sustainability—waste disposal, disaster relief and environmental refugees, slum development, and poverty.Sustainability, Parr says, offers an alternative narrative of the collective good—an idea now compromised and endangered by corporate, military, and government interests.
Copyright:
2009

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9780262261586
Related ISBNs:
9780262013062
Publisher:
MIT Press
Date of Addition:
Copyrighted By:
The MIT Press
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Science, Art and Architecture, Social Studies, Earth Sciences
Reading Age:
18 and up
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

Reviews

No Rating Yet