Base of the Pyramid Markets in Africa: Innovation and Challenges to Sustainability (Innovation and Sustainability in Base of the Pyramid Markets)

By: Judy N. Muthuri

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Synopsis: This book focuses on the Base of the Pyramid (BOP) in Africa and examines the role of the private sector in the fight against poverty. The BOP concept, which is a market-based approach to poverty eradication, presents a great avenue for businesses to develop opportunities and new business models that enable and empower those in the BOP population in Africa to raise their socio-economic welfare and well-being. The BOP market and the business interest in the BOP in Africa is rising. This book furthers our understanding of the characteristics of BOP markets in Africa, and the challenges and opportunities to address poverty and development in a sustainable manner. The book covers various themes of BOP markets and their embeddedness in social-cultural settings in Africa. The different chapters employ a variety of theoretical and methodological approaches to advance research and practice of BOP in Africa. The book chapters reflect multiple diversities that characterise sub-Saharan Africa based on studies in 13 country contexts and from five industry sectors. This book is recommended reading for managers and policy makers, as well as students and academics interested in Base of the Pyramid markets.

Book Quality:: Publisher Quality
Book Size:: 258 Pages
ISBN-13:: 9780429754203
Related ISBNs:: 9780429424175, 9780367509576, 9780367509576, 9781138389113, 9781138389113
Publisher:: Taylor and Francis
Date of Addition:: 08/29/20
Copyrighted By:: Taylor and Francis
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Earth Sciences, Law, Legal Issues and Ethics, Politics and Government
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Judy N. Muthuri
Edited by:: Marlen Gabriele Arnold
Edited by:: Stefan Gold
Edited by:: Ximena Rueda