Media Education Assessment Handbook: A Resource Handbook For Educators And Administrators: Component 3: Developing An Assessment Plan (Routledge Communication Series)

Synopsis

Assessing media education is a formidable task because both assessment and media education are complex and controversial concepts. Assessment, which can take place at the individual student, class, sequence, program, department or unit, and university levels, is questioned in terms of reliability, validity, relevance, and cost. Media education, which has been challenged at a number of schools, finds faculty and administrators in the midst of soul-searching about how to clearly articulate its missions and purposes to a broader audience. Departments are under increasing national, state, and institutional pressure to get assessment procedures carried out quickly, but there is an obvious danger in rushing to implement assessment strategies before establishing what is essential in media education. In communication education in general, the "what" of assessment is often discussed in terms of skills, attitudes, affect, values, and knowledge. People assess students to determine what they know, think, feel, value, and can do. Here it is suggested that one of the places to start defining what students should learn from their media education is by identifying outcomes. Outcomes can be assessed in a variety of ways, but first they need to be developed and clearly articulated.

Copyright:

1996

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9781000149197

Related ISBNs:

9781003064169, 9780805821857, 9780805821857, 9781138980723, 9781138980723

Publisher:

Taylor and Francis

Date of Addition:

07/25/20

Copyrighted By:

Taylor and Francis Group

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Social Studies, Language Arts, Communication

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

William G. Christ