Shiseido Acquires Drunk Elephant
By:
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? Every acquisition had to be measured against the cost of developing and building a look-a-like brand internally. Would Drunk Elephant prove to be an integral part of Shiseido's future success and what would it take to unlock its full brand value? Would Drunk Elephant thrive under Shiseido's management? How much further investment would Shiseido need to make to realize the new brand's potential?
- Copyright:
- 2019
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 07/28/20
- Copyrighted By:
- HBS
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.