Behavioral Insights (The MIT Press Essential Knowledge Series)
By: and
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- An accessible introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems.Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this "automatic" side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior--rather than assumptions about it--to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples.
- Copyright:
- 2020
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 232 Pages
- ISBN-13:
- 9780262360142
- Related ISBNs:
- 9780262539401
- Publisher:
- MIT Press
- Date of Addition:
- 09/03/20
- Copyrighted By:
- Massachusetts Institute of Technology
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Psychology, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
Reviews
Other Books
- by Michael Hallsworth
- by Elspeth Kirkman
- in Nonfiction
- in Business and Finance
- in Psychology
- in Sociology