Strategic Equity Partnerships in Professional Football: Evidence on Stakeholder Attitudes for the Case of the German Bundesliga (1st ed. 2020) (Event- und Impaktforschung)
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- Synopsis
- The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.
- Copyright:
- 2020
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783658313012
- Related ISBNs:
- 9783658313005
- Publisher:
- Springer Fachmedien Wiesbaden
- Date of Addition:
- 09/05/20
- Copyrighted By:
- Springer
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Sports, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.