Strategic Communications in Russia: Public Relations and Advertising (Routledge New Directions in PR & Communication Research)

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Synopsis
This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts. It examines significant parts of what can be encompassed under the umbrella of strategic communications, including public relations and advertising, rather than investigating all areas of communication in Russia. Within the context of Russia’s history, culture, and ideology, the book begins by tracing the development of communication as a field, as a discipline, and as a social institution in Russia. It then samples current studies in Russian strategic communications, examining this professional specialization’s current state and likely future directions. The book’s authors are mostly Russians who are experts in their specializations. Chapters are predicated upon the premise that this is an exciting time of great opportunity for Russian strategic communications. However, in Russia, exploiting such opportunities for strategic communications scholarship, education, and professional practice presents challenges within the context of that nation’s cultural, historical, and ideological heritage that presently may be unique. The book concludes with a prognosis of the future of Russian strategic communications. The book is recommended reading for a worldwide audience of strategic communications scholars, educators, students, and practitioners. Such readers will find the book of interest and of unique value as the book will help them to better understand, appreciate, and respect Russian strategic communications, its genesis, and present state.
Copyright:
2021

Book Details

Book Quality:
Publisher Quality
Book Size:
252 Pages
ISBN-13:
9781000173956
Related ISBNs:
9780367543372, 9780367893927, 9781003018926
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
selection and editorial matter, Katerina Tsetsura and Dean Kruckeberg
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Language Arts, Communication
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Katerina Tsetsura
Edited by:
Dean Kruckeberg

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