Innovation in Branding and Advertising Communication (Routledge Research in Communication Studies)

By: Lluís Mas-Manchón

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Synopsis: This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices. The editor combines the perspectives of an international group of scholars to establish new theoretical frameworks and proposes new methodological designs to conduct comprehensive studies in the field. Situated at the intersection between society, communication and psychology, each chapter presents an innovative approach to branding and advertising research. The book explores topics such as social robots, body image in video advertising, brand personality, transmedia personal brands, erotic content in commercial images, and brand fandom communities. Innovation in Advertising and Branding Communication will be a valuable resource for scholars working in the fields of marketing communication, branding and advertising, online communication, sociology, social psychology and linguistics

Book Quality:: Publisher Quality
Book Size:: 176 Pages
ISBN-13:: 9781000198270
Related ISBNs:: 9780367443641, 9780367561987, 9781003009276
Publisher:: Taylor and Francis
Date of Addition:: 10/08/20
Copyrighted By:: selection and editorial matter, Llu
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Social Studies, Language Arts, Communication
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Lluís Mas-Manchón