Sport Business in the United States: Contemporary Perspectives (World Association for Sport Management Series)
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- Synopsis
- Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women&’s sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world&’s single biggest sport marketplace. Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.
- Copyright:
- 2021
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 320 Pages
- ISBN-13:
- 9781000203257
- Related ISBNs:
- 9781003058625, 9780367528409, 9780367528423
- Publisher:
- Taylor and Francis
- Date of Addition:
- 10/13/20
- Copyrighted By:
- selection and editorial matter, Brenda G. Pitts and James J. Zhang
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Entertainment, Nonfiction, Sports, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Brenda G. Pitts
- Edited by:
- James J. Zhang