Editing by Design: The Classic Guide to Word-and-Picture Communication for Art Directors, Editors, Designers, and Students (4th Edition)

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Synopsis
An Industry Classic, Revised for the Modern Age This classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor of graphic design Alex W. White, Editing by Design, Fourth Edition, describes how both word people and design people have the same task: to reveal the true core of each message as plainly and compellingly as possible. It is a book vital to creators of today&’s online and print media. Readers will find ways to marry content and form, helping story and design to reinforce each other, and create pages that are irresistible. Brimming with three hundred illustrations, chapters cover a wealth of design and editing matters, including: How to think about &“editing&” and &“design&” as a word person and a design personTeamwork and collaboration for story clarityOriginality and inducement for the readerColumns and grids for organization and consistencyCovers and content listings as tools for deeper reader involvementHow to use type hierarchy to catch and lure readersRepresentational and non-representational imageryUsing color as a branding device Readers will learn how editor-designer collaboration can achieve maximum creative impact through the effective use of words, images, and space. Full of practical examples, this book is equally for designers looking for a deeper understanding of how to design better and for writers and editors wanting to communicate more vividly with the utmost impact, as well as for editorial directors and publishers seeking a competitive advantage.
Copyright:
2003

Book Details

Book Quality:
Publisher Quality
Book Size:
224 Pages
ISBN-13:
9781621537618
Publisher:
Allworth
Date of Addition:
Copyrighted By:
Jan V. White, Alex W. White
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
History, Nonfiction, Art and Architecture, Business and Finance
Reading Age:
0 and up
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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