The Reasoning Voter: Communication And Persuasion In Presidential Campaigns (Second Edition)
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- Synopsis
- The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984—to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter.
- Copyright:
- 1994
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 332 Pages
- ISBN-13:
- 9780226675459
- Related ISBNs:
- 9780226675459, 9780226675442
- Publisher:
- The University of Chicago Press
- Date of Addition:
- 11/18/20
- Copyrighted By:
- The University of Chicago Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Politics and Government
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.