Research Companion to Language and Country Branding (Routledge Studies in Language and Identity)

Synopsis

Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world. Branding is a process of identity construction, whereby countries gain visibility and put themselves on the world map as distinctive entities by drawing on their history, culture, economy, society, geography, and their people. Through branding, countries aim not only at establishing their uniqueness but also, and perhaps most importantly, at attracting tourism, investments, high quality human capital, as well as at forging financial, military, political and social alliances. Against this backdrop, this volume explores how countries and regions imagine and portray others and themselves in terms of gender, ethnicity, and diversity today as well as the past. In this respect, the book examines how branding differs from other, related policies and practices, such as nation building, banal nationalism, and populism. This volume is an essential reference for students, researchers, and practitioners with an interest in country, nation, and place branding processes.

Copyright:

2021

Book Details

Book Quality:

Publisher Quality

Book Size:

412 Pages

ISBN-13:

9781000214406

Related ISBNs:

9780367566654, 9780429325250, 9780367343590

Publisher:

Taylor and Francis

Date of Addition:

11/17/20

Copyrighted By:

selection and editorial matter, Irene Theodoropoulou and Johanna Tovar

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Language Arts, Communication, Foreign Language Study

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Irene Theodoropoulou

Edited by:

Johanna Tovar