The Race For A New Game Machine

By: David Shippy and Mickie Phipps

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Synopsis: A fast-paced tell-all. . .one of the great business stories of our young century.--Steve Cherry, IEEE Spectrum Magazine The Xbox 360 and PlayStation 3 game systems have changed the face of home entertainment. But few know the amazing story inside the consoles--how David Shippy and his team of engineers at the Sony/Toshiba/IBM Design Center (STI) forged the tiny miracle at the core of it all: a revolutionary microprocessor chip that set a new paradigm in personal computing. At stake were the livelihoods--and sanity--of an unsung group of tireless visionaries. At war were the giants Microsoft and Sony. "Drama and secret deals. . . This is the real deal."--Bob Molyneaux, ChipBridge Here is a dazzling, behind-the-scenes account of life in the tech world, featuring memorable characters, high-level corporate intrigue, and cutthroat business dealings. It's a story that's never been told--until now. "The real story of a team of people tasked with doing the impossible."--John C. Beck, author of Got Game "Remarkable. . .fascinating."--Dean Takahashi, author of Opening the Xbox "The story of the whole effort to build the Cell."--The Wall Street Journal