Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific (1st ed. 2021)

By: Rachel Hay and Lynne Eagle and Abhishek Bhati

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Synopsis: This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. The selection of case studies covers and compares aspects of public health and well-being, and public environmental consciousness in terms of driving attitudes towards implementing improved sustainability in developing and developed countries. Drawing on related policies and legislation, and examining social behaviour at the individual, community, and organisational levels, the authors propose innovative new methods in social marketing and social change research. The book is of interest to researchers and practitioners in social marketing, business ethics, behavioural science, public health, and development studies.

Book Quality:: Publisher Quality
ISBN-13:: 9789811585173
Related ISBNs:: 9789811585166
Publisher:: Springer Singapore, Singapore
Date of Addition:: 12/11/20
Copyrighted By:: Springer
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Science, Animals, Computers and Internet, Business and Finance, Law, Legal Issues and Ethics, Communication, Sociology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Rachel Hay
Edited by:: Lynne Eagle
Edited by:: Abhishek Bhati