Trailblazer: The Power of Business as the Greatest Platform for Change

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Synopsis
The founder and co-CEO of Salesforce delivers an inspiring vision for the future of business—one in which anyone is empowered to change the world.“The gold standard on how to use business as a platform for change at this urgent time.”—Ray Dalio, founder of Bridgewater Associates and author of the New York Times bestseller Principles: Life and WorkWhat’s the secret to continuous growth and innovation in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is building a culture in which your values permeate everything you do.In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to adapt the company culture to thrive in the face of the inevitable disruption ahead.None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change.Advance praise for Trailblazer“In Trailblazer , Benioff shares how his business became hugely successful not in spite of his determination to do what he believed was the right thing, but because of it. He provides a role model for talented young people in the business world, and for everyone who wants to make a positive impact during their lives.”—Jane Goodall, Primatologist and world-renowned conservationist
Copyright:
2019

Book Details

Book Quality:
Publisher Quality
Book Size:
272 Pages
ISBN-13:
9781984825209
Related ISBNs:
9781984825193
Publisher:
The Crown Publishing Group
Date of Addition:
Copyrighted By:
Salesforce.com, Inc.
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Law, Legal Issues and Ethics
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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