Women in PR History (The History of Public Relations)

Synopsis

The history of PR has received limited attention over the years, and especially the role of women in PR has been an "untold" story thus far. This book is the first attempt, following research presented at the International History of Public Relations Conference, to shed light on the significant role that female pioneers have played in the evolution of PR. This book explores the field in a way that will offer insight of the significance that women had in the evolution of PR, with diverse chapters that provide rich perspectives on women’s contributions to PR throughout the years and across the globe. It opens with an overview of women in public relations. Later chapters focus on the case of Turkey, which seems to have a rich history of women in public relations, then focus on specific cases from Oceania (Australia), Europe (Spain), Asia (Malaysia and Thailand) and America (US). The final chapter deals with the case of Inez Kaiser, who was the first African-American women to open a U.S. public relations agency. This book will add knowledge and understanding to the fields of PR history and historiography. Academics and researchers will find the volume appropriate for research and teaching. Practitioners will also find the book extremely relevant for training, short courses and professional practice.

Copyright:

2021

Book Details

Book Quality:

Publisher Quality

Book Size:

120 Pages

ISBN-13:

9781000335972

Related ISBNs:

9780367476595, 9780367687731, 9781003035718

Publisher:

Taylor and Francis

Date of Addition:

12/30/20

Copyrighted By:

Anastasios Theofilou

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance, Social Studies, Communication

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Anastasios Theofilou