Design for How People Think: Using Brain Science to Build Better Products

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Synopsis
User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers.Learn about the "six minds" of user experience and how each contributes to the perception of a singular experienceFind out how your team—without any specialized training in psychology—can uncover critical insights about your customers’ conscious and unconscious processesLearn how to immediately apply what you’ve learned to improve your products and servicesExplore practical examples of how the Fortune 100 used this system to build highly successful experiences
Copyright:
2019

Book Details

Book Quality:
Publisher Quality
Book Size:
240 Pages
ISBN-13:
9781491985403
Related ISBNs:
9781491985427, 9781491985410, 9781491985458
Publisher:
O'Reilly Media
Date of Addition:
Copyrighted By:
John Whalen.
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Science, Art and Architecture, Business and Finance, Technology, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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