Predictably Irrational: The Hidden Forces That Shape Our Decisions
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- Synopsis
- We all think we make smart, rational choices, right? Ariely explains how expectations, emotions, social norms, and other invisible forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes, we make the same types of mistakes. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable, making us predictably irrational. Ariely explains how to break through these patterns of thought to make better decisions.
- Copyright:
- 2008
Book Details
- Book Quality:
- Excellent
- Book Size:
- 285 Pages
- ISBN-13:
- 9780061353239
- Publisher:
- N/A
- Date of Addition:
- 04/06/08
- Copyrighted By:
- Dan Ariely
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Education, Sociology
- Submitted By:
- New York Times Books
- Proofread By:
- New York Times Books
- Usage Restrictions:
- This is a copyrighted book.
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- by Dan Ariely
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