God Rock, Inc.: The Business of Niche Music
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- Synopsis
- Popular music in the twenty-first century is increasingly divided into niche markets. How do fans, musicians, and music industry executives define their markets’ boundaries? What happens when musicians cross those boundaries? What can Christian music teach us about commercial popular music? In God Rock, Inc., Andrew Mall considers the aesthetic, commercial, ethical, and social boundaries of Christian popular music, from the late 1960s, when it emerged, through the 2010s. Drawing on ethnographic research, historical archives, interviews with music industry executives, and critical analyses of recordings, concerts, and music festival performances, Mall explores the tensions that have shaped this evolving market and frames broader questions about commerce, ethics, resistance, and crossover in music that defines itself as outside the mainstream.
- Copyright:
- 2021
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 306 Pages
- ISBN-13:
- 9780520974784
- Related ISBNs:
- 9780520343412, 9780520343429
- Publisher:
- University of California Press
- Date of Addition:
- 02/24/21
- Copyrighted By:
- Andrew Mall
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- History, Nonfiction, Religion and Spirituality, Business and Finance, Social Studies, Music, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Andrew Mall
- in History
- in Nonfiction
- in Religion and Spirituality
- in Business and Finance
- in Social Studies
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- in Sociology