Crafting Strategy: Embodied Metaphors in Practice

By: Loizos Heracleous and Claus D. Jacobs

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Synopsis: The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking. The theoretical underpinnings of this approach include embodied realism, interpretivism, practice theory, theory of play, design thinking, as well as discursive approaches such as metaphorical analysis, narrative analysis, dialogical analysis and hermeneutics. The book includes in-depth discussions of these theories and shows how they can be put into practice by presenting detailed analyses of embodied metaphors built by groups of agents with step-by-step explanations of how this process can be implemented and facilitated. The link between theory and practice is further supported by the inclusion of several vignettes that describe how this approach has been successfully employed in a number of organizations, including BASF and UNICEF.

Book Quality:: Publisher Quality
ISBN-13:: 9780521116558
Related ISBNs:: 9780511975516
Publisher:: Cambridge University Press
Date of Addition:: 10/03/11
Copyrighted By:: Loizos Heracleous, Claus D. Jacobs
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Self-Help, Business and Finance, Language Arts, Sociology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.