A World Gone Social: How Companies Must Adapt to Survive

Synopsis

The Social Revolution's impact on the business world cannot be over-estimated. Like the meteor that likely precipitated the end of the dinosaurs, Social is the catalyst in an extinction event--and business as we know it has changed forever. A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion: Customers now have the power--just watch what happens as more realize it! With increased transparency, businesses must be more ethical--no more pretending Command-and-control leadership is now so inefficient, it is a liability Nimble and small is the new competitive advantage--few corporations are capable of the agility required by evolving marketplaces Recruiting is now a two-way proposition, with job seekers able to peer behind the corporate curtain Relationship and community-building is how customers and brand ambassadors are won--and retained Engagement--with partners, employees, and customers--is not a luxury; it is a requirement. Each chapter provides compelling stories and concrete examples of companies demonstrating enlightened business practices and doing Social right--and some that are not--and the lessons to be learned from their experiences. Finally, readers will discover how to objectively assess the fit ness of their own company's culture and social presence. . . so they may successfully transition from a 20th- to a 21st-century "social" organization.

Copyright:

2014

Book Details

Book Quality:

Publisher Quality

Book Size:

256 Pages

ISBN-13:

9780814433270

Related ISBNs:

9780814433263

Publisher:

American Management Association

Date of Addition:

04/29/21

Copyrighted By:

Ted Coiné, Mark Babbitt

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Computers and Internet, Business and Finance, Communication, Sociology

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.