Secret Sauce: How to Pack Your Messages with Persuasive Punch
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- Synopsis
- When it comes to messaging, what worked in the past won’t work today. Our noisy, digital world has undermined our ability to focus.For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides:Clear examples of what works and what doesn’tFascinating insights from behavioral and neurological researchPowerful lessons from successful and failed campaignsLess than 10 percent of marketing messages are truly compelling—engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.
- Copyright:
- 2017
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 192 Pages
- ISBN-13:
- 9780814438077
- Related ISBNs:
- 9780814438060
- Publisher:
- AMACOM
- Date of Addition:
- 04/29/21
- Copyrighted By:
- Harry Mills
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.