Satisfaction Guaranteed: The Making Of The American Mass Market
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- Synopsis
- This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy’s, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.
- Copyright:
- 2004
Book Details
- Book Quality:
- Excellent
- Book Size:
- 351 Pages
- ISBN-13:
- 9781588341464
- Publisher:
- Smithsonian Books
- Date of Addition:
- 04/30/21
- Copyrighted By:
- Susan Strasser
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Reference, Business and Finance, Sociology
- Submitted By:
- Daproim Africa
- Proofread By:
- Daproim Africa
- Usage Restrictions:
- This is a copyrighted book.
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