Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
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- Synopsis
- Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated corporate storytellers. 3M banned bullet points years ago and replaced them with a process of writing strategic narratives. Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: Define culture and values Engender creativity and innovation Foster collaboration and build relationships Provide coaching and feedback Lead change And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kelloggs, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
- Copyright:
- 2012
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 288 Pages
- ISBN-13:
- 9780814420317
- Related ISBNs:
- 9780814420300
- Publisher:
- Amacom
- Date of Addition:
- 04/29/21
- Copyrighted By:
- Paul Smith
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Communication
- Reading Age:
- 18–18
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.