Marketing by the Numbers: How to Measure and Improve the ROI of Any Campaign
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- Synopsis
- With marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Marketing by the Numbersshows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices and the most useful dashboards and tools, the book equips readers with proven methods to: * Predict, monitor, and measure the success of campaigns based in both traditional and Internet media * Align business and marketing goals * Concentrate on the right metrics rather than drowning in a sea of data * Turn data into actionable recommendations Providing case studies, techniques, and checklists, the book pays special attention tothe new generation of web tools, and reveals how any business can effectively use the data available to them; and take advantage of every marketing opportunity.
- Copyright:
- 2011
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 256 Pages
- ISBN-13:
- 9780814416211
- Publisher:
- American Management Association
- Date of Addition:
- 04/29/21
- Copyrighted By:
- Bob Heyman, Leland Harden
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Grade Levels:
- College Freshman
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.