Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality Are Changing Business and Society

By: Bernard Marr

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Synopsis: Discover one of the biggest business trends of today Extended reality (XR for short) – which encompasses virtual reality, augmented reality and mixed reality – is one of the biggest business trends of today. It refers to the use of technology to create more immersive digital experiences which are promising to transform many businesses and industries. In this book, best-selling author, strategic business advisor, and respected futurist Bernard Marr explains the role of XR in providing innovative businesses solutions for companies of varying sizes and across different industries. He introduces the three main branches of extended reality - virtual, augmented and mixed reality. You will discover how businesses and organisations are implementing the technology, with case examples, including some of the world’s biggest brands, to showcase how they are starting to use XR in practice. Extended Reality in Practice is a must read for anyone wanting to learn exciting and entirely new ways for people to experience the world around them – and for businesses, new ways to connect and engage with customers and improve business processes.

Book Quality:: Publisher Quality
Book Size:: 272 Pages
ISBN-13:: 9781119699378
Related ISBNs:: 9781119695172
Publisher:: Wiley
Date of Addition:: 05/03/21
Copyrighted By:: Bernard Marr
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Computers and Internet, Business and Finance, Technology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.