Shopping for Identity: The Marketing of Ethnicity

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Synopsis
Through examples of ads targeting American pluralism from "nuts" to tracing one's Irish roots via an airline, Halter (history and American studies, Boston U.) studies the current marketing trend of catering to consumers' quest for ethnic identification. Includes terminology notes and extensive references. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Copyright:
2000

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9780307427700
Related ISBNs:
9780805210934
Publisher:
Schocken Books
Date of Addition:
Copyrighted By:
Marilyn Halter
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Social Studies, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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