How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns

By: Wendy Melillo

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Synopsis: How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.

Book Quality:: Publisher Quality
ISBN-13:: 9781588343949
Related ISBNs:: 9781588343932
Publisher:: Smithsonian
Date of Addition:: 05/12/21
Copyrighted By:: Wendy Melillo
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: History, Nonfiction, Art and Architecture, Business and Finance, Social Studies, Communication
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.