Conservative Political Communication: How Right-Wing Media and Messaging (Re)Made American Politics (New Agendas in Communication Series)

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Synopsis
Conservative Political Communication examines the evolution of appeals, media, and tactics in right-wing media and political communication, tracking trends and shifts from the early days of contemporary conservatism in the 1950s to the Trump administration. The chapters in this edited volume feature the work of senior and junior scholars from the fields of communication, journalism, and political science employing content analytic, experimental, survey, historical, and rhetorical research methodologies. Analyses of the rise of the 24-hour news cycle, the range of partisan news sources, and the role of social media algorithms in political campaigns yield insights for our media and information ecosystems. A key theme across these chapters is how right-wing channels and communications help and hinder partisan fragmentation, a condition whereby novice elected officials create personal conservative brands, appeal to the base through partisan media, and complicate senior leadership’s ability to engage in bargaining, compromise, and deal-making. This volume interrogates conservative media and messaging to track where these processes came from, how they functioned in the 2016 U.S. presidential campaign, and where they may be going in the future. This book will interest scholars and upper-level students of political communication, media and politics, and political science, as well as readers invested in today’s political media landscape in the United States.
Copyright:
2021

Book Details

Book Quality:
Publisher Quality
Book Size:
208 Pages
ISBN-13:
9781351187213
Related ISBNs:
9780815393856, 9781351187237, 9780815393863
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Taylor & Francis, The right of Sharon E. Jarvis to be identified as the author of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Computers and Internet, Communication, Politics and Government
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Sharon E. Jarvis

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