Winning at New Products: Creating Value Through Innovation
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- Synopsis
- A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholarFor more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world."This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." --Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
- Copyright:
- 2017
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 448 Pages
- ISBN-13:
- 9780465093335
- Related ISBNs:
- 9780201120387
- Publisher:
- Basic Books
- Date of Addition:
- 05/27/21
- Copyrighted By:
- Robert G. Cooper
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Art and Architecture, Business and Finance
- Grade Levels:
- Eighth grade, Ninth grade, Tenth grade, Eleventh grade, Twelfth grade, College Freshman, College Sophomore, College Junior, College Senior, Graduate Student, Undergraduate Student
- Reading Age:
- 13 and up
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.