Base of the Pyramid Markets in Affluent Countries: Innovation and challenges to sustainability (Innovation and Sustainability in Base of the Pyramid Markets)

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Synopsis
The Frugal Innovation and Bottom of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key geographical regions where BOP markets are located - South America, Asia, Africa and more engineered countries. BOP always addresses the poorest people or socioeconomic order or groups within a country, society, region or continent, thus, this series contributes a profound understanding of BOP markets across the most important geographical areas around the world and presents valuable insights on how the private sector can work together with other stakeholders to develop and operationalize economically viable business models in BOP markets, all the while contributing to sustainable development. Private actors such as multinationals, SMEs and entrepreneurs have a critical role to play in achieving the Sustainable Development Goals agenda as laid down by United Nations in September 2015. Yet, BOP markets face unique challenges and the private sector alone cannot orchestrate sustainable value creation activities. Each volume presents several theoretical strands that highlight the diverse approaches and solutions to developing BOP markets further. Frugal, reverse and inclusive innovations can foster (sustainable) development and provide new business models and value streams that other countries can also benefit from. A variety of stylistic elements, such as research work, interviews and roundtable discussions, offer a wide and vivid impression of ongoing challenges and fruitful solutions.
Copyright:
2021

Book Details

Book Quality:
Publisher Quality
Book Size:
172 Pages
ISBN-13:
9780429752223
Related ISBNs:
9781138390119, 9781032008790, 9780429423512
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
selection and editorial matter, Stefan Gold, Marlen Gabriele Arnold, Judy N. Muthuri and Ximena Rueda
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Earth Sciences, Law, Legal Issues and Ethics, Politics and Government
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Stefan Gold
Edited by:
Marlen Gabriele Arnold
Edited by:
Judy N. Muthuri
Edited by:
Ximena Rueda

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