LeBron, Inc.: The Making of a Billion-Dollar Athlete

By: Brian Windhorst

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Synopsis: From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica; min-height: 14.0px} With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LEBRON, INC tells the story of James's journey down the path to becoming a billionaire sports icon -- his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LEBRON, INC. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.

Book Quality:: Publisher Quality
Book Size:: 256 Pages
ISBN-13:: 9781538730867
Related ISBNs:: 9781538730874
Publisher:: Grand Central Publishing
Date of Addition:: 06/17/21
Copyrighted By:: Brian Windhorst
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Sports, Biographies and Memoirs, Business and Finance
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.