All about Them: Grow Your Business by Focusing on Others

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Synopsis
The best companies and most successful salespeople live by a three-word mantra—"all about them"—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.
Copyright:
2016

Book Details

Book Quality:
Publisher Quality
Book Size:
312 Pages
ISBN-13:
9780738219219
Related ISBNs:
9780738219202
Publisher:
Da Capo Press
Date of Addition:
Copyrighted By:
Bob Burg, Bruce Turkel
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Self-Help, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Foreword by:
Bob Burg

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