How to Become a Marketing Superstar: Unexpected Rules that Ring the Cash Register
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- Synopsis
- With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'--this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative--and often counterintuitive--advice and features such unforgettable fundamentals as: Make a big splash, instead of a lot of little ripples Always have a pipeline to the president Own a market, not a mill The long and short definitions of marketingThere are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.
- Copyright:
- 2003
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 192 Pages
- ISBN-13:
- 9781401397975
- Related ISBNs:
- 9780786868247
- Publisher:
- Hachette Books Ireland
- Date of Addition:
- 06/18/21
- Copyrighted By:
- Jeffrey J. Fox
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Self-Help, Business and Finance
- Grade Levels:
- Eighth grade, Ninth grade, Tenth grade, Eleventh grade, Twelfth grade, College Freshman, College Sophomore, College Junior, College Senior, Graduate Student, Undergraduate Student
- Reading Age:
- 13 and up
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.