Spin: Politics and Marketing in a Divided Age
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- Synopsis
- Spin has been updated with a new introduction reflecting on the current era of Brexit and Trump.Aided by masses of data, sophisticated computer modelling, and smart manipulation of social media, political strategists are reshaping the way voters think. And act. Clive Veroni analyzes the inner workings of campaign organizations to show how they build and motivate teams, and how they approach strategic and future planning. And those strategies being used to influence our choices at the ballot box will soon be used to influence our choices in the grocery store.Spin focuses on the well-known characters from the worlds of politics and marketing to reveal how all of us will be affected by the surprising new ways in which companies and politicians will try to persuade us to vote for their brands.
- Copyright:
- 2018
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 256 Pages
- ISBN-13:
- 9781770893184
- Related ISBNs:
- 9781487006594, 9781487005443, 9781770895379, 9781487006600, 9781770893177
- Publisher:
- House of Anansi Press Inc.
- Date of Addition:
- 06/22/21
- Copyrighted By:
- Clive Veroni
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Communication, Politics and Government
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.