Decoding Branding: A Complete Guide to Building and Revamping Brands in the Age of Disruption
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- Synopsis
- Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.
- Copyright:
- 2021
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 234 Pages
- ISBN-13:
- 9781317623014
- Related ISBNs:
- 9781138802674, 9781138802667, 9781315754079
- Publisher:
- Taylor and Francis
- Date of Addition:
- 06/24/21
- Copyrighted By:
- Royce Yuen
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.