Marketing an Introduction (Thirteenth Edition)
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- Synopsis
-
An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach
Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.
- Copyright:
- 2017
Book Details
- Book Quality:
- Excellent
- Book Size:
- 670 Pages
- ISBN-13:
- 9780134132198
- Publisher:
- Pearson
- Date of Addition:
- 06/29/21
- Copyrighted By:
- Copyright © 2017 by Pearson Education, Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- 170
- Proofread By:
- 170
- Usage Restrictions:
- This is a copyrighted book.