Graduate to a Great Career: How Smart Students, New Graduates and Young Professionals can Launch BRAND YOU

Synopsis

This is the most important moment in your career. Branding guru Catherine Kaputa will show you how to get it right.

In today's job market, competition is fierce. After college many graduates fall back to earth with a bump and struggle to launch a career in their chosen field. But what if you changed the way you thought about applications? What if, instead of getting bogged down in the search process, you approached your resume like a marketer launching an exciting new brand?

Marketing guru and brand strategist Catherine Kaputa is an expert in personal branding and knows exactly how to make an application sizzle. Drawing on her years of experience, insightful case-studies of recent graduates, and fascinating insider details from companies like Nike, Volvo, and Google, Kaputa will help you to navigate the career landscape as she shares her strategy for standing out from other applicants, in even the most competitive industries.

Graduate to a Great Career will give you the tools you need to survive and show you how to thrive by creating "Brand You." Catherine Kaputa, award-winning author and founder of Self Brand, a personal branding and development company, is a Harvard graduate who learned brand strategy under Ali Ries and Jack Trout at Trout & Ries Advertising. A successful branding strategist and speaker, Catherine later led the "I Love NY" campaign at Wells, Rich, Greene. She lives in New York City.

Copyright:

2016

Book Details

Book Quality:

Publisher Quality

Book Size:

228 Pages

ISBN-13:

9781857889970

Related ISBNs:

9781857886405

Publisher:

Nicholas Brealey Publishing Limited

Date of Addition:

06/30/21

Copyrighted By:

Nicholas Brealey Publishing

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance, Education

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.