Decision Traps: Ten Barriers to Brilliant Decision-Making and How to Overcome Them

By: J. Edward Russo and Paul H. Schoemaker

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Synopsis: From the Book Jacket: Make Every Decision Your Best Decision Executives rate decision-making ability as the most important business skill, but few people have the training they need to make good decisions consistently. Becoming a good decision-maker is like training to be a top athlete: Just as the best coaches use training methods to help athletes develop proper techniques and avoid mistakes, Dr. J. Edward Russo and Dr. Paul I. H. Schoemaker have developed a program that can help you avoid "decision traps"-the ten common decision-making errors that most people make over and over again. Dr. Russo and Dr. Schoemaker have improved the decision- making skills of thousands of Fortune 500 executives with this program. Now you can use their decision-making techniques to make sure that your last bad decision was your last bad decision.