The Handbook of Slogans: The world’s most popular slogans and the stories behind them
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- Synopsis
- Every Little Helps...Just Do It...Life's GoodThe ultimate guide to the world's greatest slogans.Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands.Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you:What makes a memorable sloganThe most successful examples in your own industryThe stories behind the best-known slogans of over 60 companiesA directory of a further 2,500 slogansThe Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.
- Copyright:
- 2012
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 248 Pages
- ISBN-13:
- 9781780591988
- Related ISBNs:
- 9781780590363
- Publisher:
- Hodder & Stoughton
- Date of Addition:
- 07/13/21
- Copyrighted By:
- Crimson Publishing Ltd
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.