Influencing Customer Demand: An Operations Management Approach

By: Mahya Hemmati and Mohsen S. Sajadieh

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Synopsis: In today’s competitive markets, considering the demand and the supply chain sides is crucial to keeping revenue and customer satisfaction maximized. Managing and planning demand play a vital role in the sustainability of a company. This is the first book to the discuss managerial, mathematical, and conceptual framework of influencing factors on demand along with accurate mathematical analyses to evaluate and raise revenue. The book provides an understanding of the key elements that impact buyer demand. It presents the mathematical relationship between the influencing factors and the demand functions. It discusses the methods used for inspiring demand, how to measure demand dependency on components such as price, quality, and inventory, and it helps management improve alignment between supply and demand by affecting the level and understanding of the role within supply chain management (SCM). This book is applicable for the professional as well as for academia. It can help those working in SCM, project management, production, inventory control, scheduling, engineering management, retail management, and operations management.

Book Quality:: Publisher Quality
Book Size:: 288 Pages
ISBN-13:: 9781000406979
Related ISBNs:: 9780367620059, 9780367619985, 9781003107446
Publisher:: CRC Press
Date of Addition:: 07/22/21
Copyrighted By:: selection and editorial matter, M. Hemmati and Mohsen S. Sajadieh
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Technology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Mahya Hemmati
Edited by:: Mohsen S. Sajadieh