Utilizing Effective Risk Communication in COVID-19: Highlighting the BRCT (1st ed. 2021)

By: Andy Lazris and Erik Rifkin

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Synopsis: This book demonstrates how a novel decision-aid, called a Benefit-Risk Characterization Theater (BRCT), can be used to:· Significantly improve accurate communication of health risks from exposure to COVID-19; and· Assess how to best contain and control COVID-19.To date, there have been far-reaching ramifications based on ineffective risk communication when clarifying these health endpoints.A BRCT is a familiar, theatrical chart representation of 1,000 people, with the risks and benefits shown by blackened seats. Since health outcomes can easily be put into such a chart, we show how BRCTs can be used objectively by professionals, the media and lay people. It allows characterization and communication of health benefits and risks of COVID-19 treatment and containment in an undemanding and straightforward way.BRCTs have been successfully used to assist patients in determining:· Their level of acceptable risk of various medical interventions;· If the benefits of intervention outweigh the risks;· Who should make the final decision regarding medical intervention; and· Whether the decision is evidence-based.Written by experts in the field, this book fills in a gap in communication between the medical community, the public and patients. It also provides an area of expertise in communication that is beneficial for medical providers and medical students.