An Introduction to Marketing Metrics
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- Synopsis
- “This book has resulted from a successful attempt to build the first undergraduate Marketing Metrics course in the world. To date, the course has been completed by more than 7,000 students- usually in traditional classroom settings and occasionally as an online class as well. Originally called Marketing Tools and Skills, the course was eventually renamed as Marketing and Money and then renamed again as Marketing Metrics (MM). This final name is the right one because metrics is the core topic of the course. I view MM as my magnum opus, my unique and hopefully long-lasting contribution to the marketing discipline.” – by the author.
- Copyright:
- 2021
Book Details
- Book Quality:
- Excellent
- Book Size:
- 172 Pages
- ISBN-13:
- 9781644851999
- Publisher:
- Fountainhead Press
- Date of Addition:
- 09/28/21
- Copyrighted By:
- Gopala "GG" Ganesh
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Study Guides, Education
- Submitted By:
- Worth Trust
- Proofread By:
- Worth Trust
- Usage Restrictions:
- This is a copyrighted book.
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- by Gopala Gg" Ganesh
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